Show up in their sourcing models. Win the search after the meeting. Raise and exit on your timeline.
Investors Are Looking For You. What are They Finding?
Other IR firms get you meetings. Finders gets you found. We reverse engineer the models investors use to source deals, and help you appear in their shortlist.
Investor relations for Series B to PE-backed companies
"Investors don't discover companies anymore. Their models do. If the signals a model scores aren't visible where it looks, you don't exist until a banker puts you in a deck. By then the leverage is gone."
- Colvin Walker, Founder/CEO
Funds run sourcing models that surface companies on metrics: growth, hiring, traffic, product velocity, press, customer sentiment. A partner takes the meeting. Then they ask ChatGPT, Gemini, or Google what to make of you. Finders works both ends of that process.
Before The Meeting: On The Radar
Get scored by the tools that build the deal pipeline.
Signal Audit
We map what the models covering your category actually measure, and where your company is invisible to them.
Metric Visibility
We publish the growth, hiring, and traction signals you're proud of where sourcing platforms and AI crawlers can read them.
AI Recommendations
When an investor asks ChatGPT, Claude, Gemini, or Perplexity who's winning your category, the answer includes you.
After The Meeting: The Second Meeting Happens In A Search Bar
Own what they find when they check.
Search Presence
Your first page of Google reads like your pitch: current, consistent, and yours.
AI Answers
When an investor asks an assistant about your company, it returns your traction, your narrative, and your sources.
Citable Proof
Original research and earned press that give search engines and AIs a reason to repeat your story accurately.
Why It Matters
Discoverability works before you've asked anyone for anything. Here's what it does for you:
Puts you in front of investors and acquirers who haven't heard of you yet
Makes the second meeting easier than the first
Turns every diligence search into a second pitch you control
Compounds: every signal you publish today is still working at exit
Investor Relations For Raise
The Story, The Deck, The List, And The Cadence That Keeps It Warm
A raise is a narrative that survives scrutiny. We build it, back it with research, and keep it in front of the people who matter until you decide it's time.
What We Do
Fundraise Narrative & Deck
Your market, traction, and strategy in the language and sources investors trust.
Research Collateral
Original market sizing, customer data, and category studies that make the deck's claims yours, not Gartner's.
Target Lists & Outreach Prep
We identify the investors whose thesis fits and draft the outreach. You send every message and own every relationship.
Investor Updates
A monthly or quarterly cadence that reduces surprises and builds confidence that compounds.
Board Materials
Market slides and research that hold up when the board pushes back.
Financial PR
Funding announcements, founder profiles, and placements in the outlets investors read.
Traction Is The Story
Every organic funnel we build, every customer who finds you, and every AI that recommends you shows up in the next investor update. Our marketing is the IR.
Two To Three Years Out Is When The Exit Is Decided
Acquirers and PE buyers source with the same tools and run the same diligence searches as investors, only earlier and with more money on the line. By the time a banker builds the buyer list, the buyers on it should already know your name.
What We Do
Acquirer Discovery
The signals strategic and financial buyers screen for, made visible in the sourcing platforms they use.
Category Authority
Original research and thought leadership that make you the company a buyer names when asked who leads the category.
Narrative Continuity
One story across your investor updates, press, and search results, so diligence confirms what the banker promised.
Banker-Ready Handoff
When the process starts, your advisors inherit a company the market already knows, and marketing systems the buyer can keep running.
Why It Matters
Buyers who already know you pay for a company, not a discovery
Inbound interest from acquirers is leverage you didn't have to ask for
Multiples follow narratives that diligence confirms
Marketing systems you own transfer with the company. An agency retainer doesn't.
Research That Holds Up In The Room
Investors and boards trust data they can check. Finders designs research for investor scrutiny: market sizing, customer studies, and category surveys that substantiate founder intuition and strengthen the narrative your existing investors already believe.
Finders Marketing is a marketing and research firm. We are not a broker-dealer, placement agent, or investment adviser. We do not solicit investors, negotiate terms, or receive transaction-based compensation. Founders choose whom to contact and send every communication themselves.
