Finders is a marketing agency built for startups

we construct your marketing infrastructure, build the team to run it, and step aside, because your growth shouldn't depend on our retainer

Marketing that earns its audience

Strategy-led SEO and content that attracts the right people, not just more people

Foundations Over Tactics

We don't run campaigns. We build the systems that make campaigns work. Brand positioning, entity establishment, structured data, topical authority, and the measurement frameworks that survive board-level scrutiny. The work compounds. It doesn't expire when a budget runs out.

Search Anywhere

SEO isn't a channel anymore. It's the infrastructure layer beneath all digital discovery: traditional search, AI recommendations, PR, thought leadership, podcasts, Wikipedia, original research. We build for all of it because the signals that drive Google rankings are the same signals that drive AI visibility. Structured data, entity authority, citations, backlinks. They work everywhere discovery happens.

The Exit Is The Plan

Every engagement starts with the end in mind. We build it right, document everything, and then help you hire and train the team that takes over. We build the team that replaces us — and we're proud when they do. That's not a tagline. It's the business model.

— BUILT FOR THE MODERN ERA

Built in the AI era, not adapted to it

Finders didn't bolt AI onto existing workflows. The agency was built from day one with AI as a core capability in how we research, how we produce, how we measure, and how we think about discovery. Every system we design accounts for how AI search works today and where it's heading

SEO Is the Foundation of AI Visibility

How Traditional Search Signals Power the Next Generation of Discovery

AI Is Changing Discovery

AI is reshaping how people find companies. The brands that show up in AI-generated answers are the ones with strong entity signals, authoritative content, and structured data that machines can parse. That's exactly what we build

SEO Powers AI Visibility

Traditional SEO is the foundation of AI visibility and every service we offer is designed around that insight. For our clients, AI-native means faster research, sharper analysis, and more rigorous output, not shortcuts

Senior Thinking At Startup Speed

We use AI to do better work, not more work. The result is senior-level thinking at startup speed, with the measurement rigor that investors expect.uild the assets that bring customers to you.

— meet the founder

Senior practitioners. Small team. No hand-offs to juniors

Colvin Walker is a marketing leader and coach who has built internal marketing systems and driven tens of millions of dollars of revenue for early stage companies. ‍After working with a series of category-creating and category-defining brands, Colvin established Finders Marketing as an anti-agency: a firm that builds the brand infrastructure that startups need in undefined markets, then builds and coaches the in-house team to take over. Every engagement has an exit built in.

— lets build together

Work with us

Finders hires people who are good at what they do and curious about where things are going. We value craft, clear thinking, and the kind of initiative that comes from actually caring about the work. If you're a senior practitioner who's comfortable with AI tools and wants to do meaningful work for companies at interesting stages — we'd like to hear from you.
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We don't maintain a formal job board.
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If there's a fit, we'll have a conversation.

hello@findersmarketing.com

Ready to build something your team will own?

We always start with conversation. Tell us your stage and goals, and we'll give an honest assessment of how we can help.

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