The retrieval under AI search is the traditional search indexing that always mattered. What changed is the reader. Marketers used to persuade a person to click. Now they persuade a model to recommend.
Finders built proprietary tools to reverse-engineer what the models search for, and rebuilt a holistic digital marketing practice around what we found.
Traditional SEO may be the single most important factor in AI search.
Original research is what people cite and models retrieve.
PR, content, social, and research are all one effort, aimed at your best customers, measured in cash.
Colvin Walker founded Finders after an early SEO engagement turned a favor into a $200,000 deal, and a run of category-creating clients refined his practice.
He has led discoverability for dozens of companies from pre-seed to late growth, and built the tools Finders uses to study how AI models search.
We're selective about clients, and about who we hire. Senior people do the real work here — writing customers read, results measured in cash, systems the client owns. Anti-slop, all the way down. If that sounds like you, we want to have a conversation.
Lets TALK ➜
